In a small town not far from the hulking Texas Motor Speedway, craft beer fans can now find a Rabbit Hole.
Rabbit Hole Brewing held its grand opening at their brewing facility in Justin, Texas, this past Saturday. (For those of you not from/in North Texas, Justin is right outside Denton.) As you may have guessed, much of the brewery’s beers and decor are inspired by English playwright Lewis Carroll’s “Alice in Wonderland.” And with everything from purple walls to rabbits to watches on the taps, the brewer’s have definitely embraced their whimsical namesake.
The brewery’s two beers are already available in various locations around North Texas, and both make a strong first impression. For now, the beers are only available on tap, but rumor has it that canned distribution might be just around the corner. And as with any new brewery, the facility is fairly small. Luckily, in Justin, there’s nothing but room for expansion.
Rapture, a brown ale, is an American interpretation of an English favorite. Toasty, malty, and a little bitter, the beer is full-bodied, but it’s not enough to stop you from going back for a second one.
Their second brew, Mike Modano’s 561, is a kolsch-style beer made to honor, you guessed it, Mike Modano. In his career, Modano made 561 career goals, the most of any U.S.-born hockey player. Modano, who is also a part-owner, worked with Rabbit Hole Brewing to develop a German pilsner with noble hops, which made for a crisp, fresh beer with an almost impossibly gold color.
Rabbit Hole Brewing’s third brew will be an English IPA titled “10/6.” The Mad Hatter may have inspired the name, but the beer is expected to be classy enough for any tea party. According to Rabbit Hole‘s website, the IPA will use winter barley and three different English hops. The IPA is expected to be released soon, but the anticipation is enough to drive one “hopping” mad (Sorry).
Saturday’s grand opening was suprisingly intimate, partly due to the fact limited advance tickets sold out almost immediately. There was just enough room for everyone to have a seat, listen to the musical stylings of The Driftin Outlaw Band, and sample some BBQ sauce. The day also a family affair;co-founder Laron Cheek’s daughter was selling Girl Scout cookies, making for some interesting food pairings. (Rapture and Samoas? Yum.)
But future visitors shouldn’t expect those brewery tours to stay intimate for long. This Saturday’s brew tour will have tickets available at the door, with no set limit on the number of guests, so don’t be surprised if it’s a long fall on the way down to the Rabbit Hole.
To see more pictures from the big day, check out the photo galley below!
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A look at the exterior of Rabbit Hole Brewing, which is located at 608 Topeka in Justin, Texas.
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A line of Rabbit Hole Brewing glasses sit at the front entrance of the brewery Jan. 18, 2014, in Justin, Texas.
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Bitch Beer’s Wendy Cawthon near the front entrance of Rabbit Hole Brewing in Justin, Texas.
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A bartender fills a pint of Rapture brown ale Jan. 18, 2014, at Rabbit Hole Brewing in Justin, Texas.
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The Driftin’ Outlaw Band played for the crowd Jan. 18, 2014, at Rabbit Hole Brewing in Justin, Texas.
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Rabbit Hole Brewing offered special Grand Opening glasses. The poker chips were redeemed in exchange for beers.
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Girl Scout cookies were sold at Rabbit Hole Brewing’s grand opening Jan. 18, 2014, in Justin, Texas.
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A woman picks up a glass containing poker chips after showing up Jan. 18, 2014, at Rabbit Hole Brewing in Justin, Texas.
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Rabbit Hole Brewing founder Matt Morriss drinks a Rapture brown ale near his bar Jan. 18, 2014, in Justin, Texas.
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A keg with the name “Happy” written on the front at Rabbit Hole Brewing. The brewery is naming kegs for financiers.
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A man snoozes at Rabbit Hole Brewing’s Grand Opening Jan. 18, 2014, in Justin, Texas.
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A man wakes up another man who was snoozing at Rabbit Hole Brewing’s Grand Opening Jan. 18, 2014, in Justin, Texas.
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A member of the Driftin Outlaw Band strokes his beard between sets Jan. 18, 2014, at Rabbit Hole Brewing in Justin, Texas.
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Rabbit Hole Brewing founder Laron Cheek raises his beer after greeting the crowd Jan. 18, 2014.
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A man wearing a special Mike Modano Rabbit Hole Brewing jersey gets a beer Jan. 18, 2014. Modano, a former Dallas Stars player, is an investor in the Justin, Texas, brewery, and the number 561 represents his career total of goals.
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A half-full (or half-empty) pint of Rapture brown ale sits on a table Jan. 18, 2014, at Rabbit Hole Brewing in Justin, Texas.
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Rabbit Hole Brewing sales guru Tait Lifto, formerly of Deep Ellum Brewing, talks about beer while holding a glass of Rapture. Jan. 18, 2014, in Justin, Texas.
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Rabbit Hole Brewing’s Tait Lifto, Laron Cheek, Matt Morriss and Tom Anderson pose in front of their equipment Jan. 18, 2014, at their facility in Justin, Texas.
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The guitarist for the Driftin’ Outlaw Band shows his skills Jan. 18, 2014, at Rabbit Hole Brewing in Justin, Texas.
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A bartender stands near the Rapture brown ale tap Jan. 18, 2014, at Rabbit Hole Brewing in Justin, Texas.
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Bitch Beer’s Wendy Cawthon enjoys a Rapture brown ale at Rabbit Hole Brewing in Justin, Texas.
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Juniors Texas Sauce offers samples on Jan. 18, 2014, at Rabbit Hole Brewing in Justin, Texas.
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Rabbit Hole Brewing’s founders and the Driftin Outlaw Band toast outside of the Justin, Texas brewery on Jan. 18, 2014.
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Rabbit Hole Brewing founder Tom Anderson walks out of a refrigerated room full of kegs on Jan. 18, 2014.
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The violinist from the Driftin’ Outlaw Band plays a song about trains on Jan. 18, 2014, at Rabbit Hole Brewing in Justin, Texas.
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The Driftin’ Outlaw Band played for the crowd Jan. 18, 2014, at Rabbit Hole Brewing in Justin, Texas.
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Bitch Beer’s Wendy Cawthon on the way to a field where Rabbit Hole patrons park in Justin, Texas.
All photos courtesy of Tristan Hallman.
Cheers!
-Wendy
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