New Holland signs with Andrews Distribution to break into Texas market

new-hollandAnyone who has tasted the sweet sweet burn of Dragon’s Milk knows the lure of New Holland Brewing’s craft. Founded in 1997 by Brett VanderKamp, the New Holland team works to produce beers and spirits that inspire consumers in their own lives. And now, they are coming to Texas, y’all.

As of right now, New Holland boasts a 27-state territory, distributing their portfolio of nearly 25 beers to brew-hungry patrons, and they’ve now set their sights on the Lone Star state. Adam Lambert, vice president of sales for New Holland says “We are very proud to be part of Andrews’ incredible portfolio of beers. Andrews is a great cultural fit with New Holland, and we know their team will execute this next step in our growth strategy with great care and attention to detail. We look forward to sharing New Holland’s Stop and Taste way of life with Texas beer lovers.”

Beers became available in DFW earlier this month. Dallas beer fanatics can now find Dragon’s Milk (Bourbon Barrel Stout), Mad Hatter (Midwest IPA), Monkey King Saison (Farmhouse Ale) and Full Circle (Kölsch). In addition, White Hatter (Belgian-Style White IPA) will launch as the first seasonal beer.

“We are very excited to bring the good people of North Texas the world class brands New Holland produces,” Michael Machul, Andrews brand manager for the New Holland account said. “We anticipate a great response and look forward to years of success together.”

Cheers to that!

– Sarah

1 Comment on New Holland signs with Andrews Distribution to break into Texas market

  1. Brandon Fischer // May 13, 2015 at 1:35 pm // Reply

    So happy New Holland is breaking into Texas! I discovered Dragon’s Milk when I move to Illinois a couple of years ago. Knowing Dragon’s milk is available, just makes me want to move back to Texas even more.

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